Category : Supportive The 57 UX Principles are grouped under 6 categories (Straightforward/Flowing/Engaging/Distinctive/Supportive/Reliable). Each category describes an aspect of the Zurich User Experience.

Segmentation : Uniquely Zurich The Zurich Guidelines are divided into two categories: Uniquely Zurich (principles that are inspired by current projects and initiatives within Zurich and aim to push the user experience further) and Best Practice (principles that cover basic, yet essential guidelines to deliver a good UX experience).

UX Principle number : SU04 The UX Principle number is unique to each principle. It can be used for referencing, listing, etc..

Applicable if you are designing:

Screen A single view or page within a digital product or application.

Product A tangible or digital offering that is designed and developed to fulfill specific user needs or solve problems.

Journey A path or series of steps that a user takes when interacting with a product or service to reach a goal/complete a task.

Ecosystem It refers to the broader context and interconnections surrounding a product or service. It involves the various touchpoints, channels, and interactions that users have with the product, as well as the supporting infrastructure, technologies, and external factors that influence the overall user experience.

4 - 11 Supportive Category

Example

 

What good looks like

 

USBANK provides resources to plan your finances according to specific life events.

SU04 good 1

Centenary bank celebrates customers by wishing them a happy birthday. ​

SU04 good 2

Chewy celebrates a customer's pet's birthday through sending tailored cards, toys and treats relevant to the customers pet.

SU04 good 3

Crédit Industriel et Commercial celebrates high-school graduations by offering a certain amount of money for baccalaureate results and free services for the first year.

SU04 good 4

Zurich One offers to customers to change their policies according to key life moments (buying a house, getting married, etc.). Celebrates and supports customers in these life moments.

SU04 good 5

What bad looks like

Nike missed out on an opportunity to acknowledge the customer's birth date by sending a generic promo email on the said date.

SU04 bad 1

ZDS Components related to this UX Principle

Contact us if:

  • You would like to add good and bad examples related to this principle.

  • You have some suggestions regarding the UX principle itself.

  • You would like to add some UX principles.

Email to cx@zurich.com.